How to Turn Your Website into a Conversion Machine

Instead of just focusing on getting more traffic to your site, let’s talk about the really lucrative side of converting that traffic like a gangster.

This post will show you four of the seven strategies I use to turn an entire website into a lead magnet so you can grow your list and make more money online.

I have prepared a checklist of all seven strategies that you can download at the end of the post to help you make the right changes to your site.


Why are conversion rates so important?

The Internet is literally the largest marketplace ever. People from Asia to Europe are just one search away from you and from interacting with your brand.

The annoying thing is that most of them will visit your site once and HAVE NEVER EVER come back.

When you can get their email address or get them to sign up for a free trial, it’s much more likely that these people will end up buying from you.

In a study published by the Direct Marketing Association, email marketing has a 2500% ROI and is 5 times more likely to be noticed than social media posts and posts.

For casual visitors to become subscribers or buyers of your website, you need to turn every page into a conversion opportunity.

This process goes way beyond just adding a newsletter sign-up form next to your posts and pages (you should still do this, they usually convert within 1-2%).

Without further ado, let’s get started.

1) There is too much information on your homepage

Most of the websites you come across while browsing the Internet have home pages full of information. Some of them are useful, but most are not.

source shredder

This homepage leaves the visitor with too many options and no clear call to action.

Instead of giving the visitor all the information about you or your company on the first page, think about the most important action you want them to take.

It could be a free trial like Shopify


Building a landing page to try out a service like Instapage


Inviting them to download a free report like Joyce Akiko

Joyce Akiko

or ask them to subscribe to your e-book newsletter, like me on the experiment ‘s home page

Exp homepage

Key pick up: Less is more

2) Your About Us Page Could Be Much Better

The About Me page is the second most visited page on the website and most people lose the ball by forgetting to optimize it for conversions.

Yes, you will tell the visitor about yourself, but you will also add a thoughtful call to action to sign up or try out your product.

For example, this is what a random about me page looks like.


This about me page tells the visitor about the owner of the site, why they created this site, some of the problems they solve, and what their goals are.

This creates an emotional connection with your visitor and is the perfect time to ask them to join your community in exchange for a “bribe”.

Unfortunately, this website missed the mark by not asking for an email address.

Let’s take a look at some websites that have figured out how to get the most out of their about pages.

Social Triggers

Social Triggers

He uses a lot of social proof on his page and at the end; There is a nice call to action.



Brian is also using social proof here and at the same time using strong words like “exceptional”.

I will teach you how to be rich

Ramit About Page

Ramit talks about how he got started and at the same time let you uncover his accomplishments. At the end of the about me page, he has several calls to action depending on what his visitors might be interested in.

Take the time to customize your pages and see how your conversion rates improve. (I’ve included more information on-page best practices in a bonus checklist at the end of this post.)

3) Customize the 404 Error Page

No one, I mean no one likes getting a terrible 404 error page. This is the worst thing that can happen in terms of user experience.

Your visitors get annoyed and hit the back button on their browser and you lose a potential reader/customer for life.

common error

The sad reality is that pages move, change, and are simply deleted. The average lifespan of a web page is only about 100 days, so it’s in your best interest to create a permanent solution to attract all the visitors that miss the mark.

Recommendations for using 404 pages

  • Enable search bar for navigation
  • Link to your homepage and popular posts
  • Explain the problem in simple terms.
  • Have your users contact you to explain what went wrong
  • Offer them a discount, the opportunity to join your mailing list, or use your product.

Keep in mind that instead of letting your WordPress site generate a generic 404 error page for you, get one of the many free plugins to redirect to a custom error page.

If you have a Leadpages or Instapage account, create a custom page and import it into your WordPress installation in less than twenty minutes.

Here are some great 404 error pages


Shay Baxter


ok cupid



4) Direct visitors to the pages with the highest conversion.

Where do you want visitors to go immediately after they land on your site?

Your most popular posts or sales page?

Not properly!

You must direct your visitors to the most converting landing pages you have.

This strategy will bring you far more over time than anything else you can think of.

There are many ways to direct visitors to the pages that convert the most.

Welcome popup panel

Blogger Ideas

blogger ideas

On the sidebar

Neil Patel

Neil Patel

Links in posts to your top converting pages (this is good SEO too).

internal links

Attracting visitors is not as difficult as you think. All you have to do is present them with a specific offer several times. This is a form of in-place retargeting that can help you a lot (more on this in the About Us section).


That’s it, four simple yet insanely effective strategies for turning your website into a lead generation machine.

In the Internet world, your success is directly proportional to the number of people on your mailing list.

Evolve it as quickly as possible, applying the tips one by one or all at once, and make sure you keep testing different options until you find the one that works best for you and your audience.

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