SEO

12+ Proven Ways to Boost Your Organic Click Through Rate (2022)

The ultimate goal of any website is to rank #1 in the SERPs, which can be achieved by implementing advanced SEO strategies and hiring professionals. SEO content writing services. The effectiveness and success of such efforts can be measured by organic click-through rate (CTR).

To measure organic CTR, you need to find the percentage of times people click on your site to the number of times people actually visit your site. For example, if you rank for a given keyword that hits 100 times in a month and ten people click on your website in that period, then your CTR is 10%. The higher the CTR, the higher the organic traffic to your site will be.

12 Ways to Increase Your Organic CTR

You must already know how Google considers over 200 ranking factors before promoting a website to the top of the SERPs, and organic CTR happens to be one of them. Pages with an above-average CTR are expected to receive a rank boost. The organic CTR of a website depends on several factors, which we will discuss in this article.

12+ Proven Ways to Boost Your Organic Click Through Rate 2022

1. Look for long-tail keywords

Long-tail keywords are useful for creating almost any SEO strategy successfully. By adding more long-tail keywords to your web content, you can easily improve your website’s chances of ranking. This process is known as “keyword clustering” where instead of targeting just the main keyword, you focus on all related long-tail keywords.

Long Tail Keywords

By using this keyword cluster, you can improve your chances of placing your site at the top of the SERPs. Keywords with long tails are also smaller than the competition, so you’re always more likely to rank.

2. Write Effective Meta Descriptions

The meta description can create or break a clickable link. It explains what a link is and what to expect when clicking on it. Writing clear, concise, and effective meta descriptions can improve click-through rates for a web page and increase traffic.

The meta description character limit is currently 160, and you need to be as creative as possible to explain what this page is about, within the limit. You can check a preview of your meta description, such as how it will appear in WordPress searches using the Yoast plugin or free SEO tools like seomofo.com. Adding a short call to action (CTA) always helps in getting the audience to click.

3. Implement structured data

Structured data is responsible for displaying information blocks at the top of the search results. They make our life much easier because we don’t have to click on the site to read all the content and we can get the information we need from the passage above. This is useful especially if we’re looking for something specific, like the year World War II took place, or the year the Titanic movie was released in the US.

Structured data or schema markup helps search engines to better understand your site’s content and improve their search engine rankings by showing relevant information when someone makes an online query. Even if you rank below 5th or 6th in the SERPs, if your content appears in position 0 i.e. featured snippet, you can expect a higher CTR than sites that rank 1 or 2 in the SERPs.

4. Use images in posts

Images are essential to increase click-through rates and of course engagement. According to Vero, images increase email CTR by 42%. Visual content will dominate the future of content, and what better way to use it than to use it in your content to the fullest extent possible. Also, don’t forget to use original content and use Alt tags for images. Content with relevant images also plays an important role in featured snippets.

5. Create simplified headlines

The first thing you notice in any online search result is the title. Make sure your headlines are simple yet captivating. If you want to enhance your personal branding, you can also add your website title at the beginning or end of the header. No matter how much you love doing it, make sure you do it right. If headlines and headlines don’t get users to click or read, then you need to reassess your mistakes and try to formulate better ones.

When you run ad campaigns on Google Ads or Facebook, you can actually measure the performance of your headline. You can try tweaking your titles and titles to see if the CTR has improved. It will also give you a clear idea of ​​how effective your titles and headlines are. If you don’t see a significant improvement in CTR after a few tweaks, the safest bet would be to hire professional SEO content writing services.

6. Use Descriptive URLs

Descriptive URLs are the real CTR boosters. Your web page URL is a great opportunity to use long keywords. It’s one of the first things a person notices when looking through an online search result. When writing a blog post or publishing web pages, it’s important to categorize everything correctly. This makes it possible to place more keywords and also increases visibility in search engines. It also lets visitors know that they are looking at a selected product page from a broad product category on your website. In WordPress, you can set the URL path in the permalinks setting.

7. Use an effective content format

Effective content does not necessarily mean well-written content. It can also indicate how the content is presented. Very few people have the patience to read long content, when they are in a hurry, the leaf will suit them better. Lists work better than other forms of content. Thus, try presenting your content in a list format to increase your CTR. It will also increase the chances of your content ranking in featured snippets.

8. Optimize site speed

Site speed is an important factor in determining CTR success. If your web page loads slowly, people will get annoyed on vacation before learning what’s in store for them. On mobile devices, a short wait time of 1 to 5 seconds can increase bounce rates by 90%.

Optimize site speed

Site speed is also a determining factor for page rank and therefore you have to be very careful while making your site fast and reliable. There are many free tools available on the Internet that allow you to check the speed of a site. Some of the common ways to improve website speed are by compressing website images, reducing server response time, and minimizing HTTP requests.

9. Compare Your Cell Phone Vs. Desktop

When it comes to analyzing the CTR of a website, be sure to check the mobile and desktop versions. What works for the desktop version of your website may not work for the mobile version. Make sure your site is optimized for both desktop and mobile and check if the load times are right for both versions. Also, look out for broken web pages, slow-loading images, and other similar issues that can affect the click-through rate on a website.

You can easily compare CTR on desktop and mobile with free SEO tools and find out the issues. If you can’t find any major issues on the page, try looking at the meta tags. Make sure the meta title and meta description for a given web page are not too long to fit in portrait mode on mobile devices and tablets.

10 Analyze current CTR and take action

Another fundamental way to increase your organic click-through rate is to analyze your current CTR and find the average CTR on your site. Any web page with a below-average click-through rate should be carefully analyzed and tweaked for meta tags, titles, images, and content as needed.

11 Get on the Google Knowledge Web

Get on the Google Knowledge Network

(Image Source: Screenshot from Google website)

Putting your company on the Google Knowledge List will do you good. If you run a local business, it will most likely be listed on Google Places or local business listings. Google can take information from these pages and generate a knowledge chart about your business with details like what you do, business partner names, social profile links, etc.

If your business is listed on the Google Knowledge Network, you can expect higher click-through rates and more traffic to your website. The Google Knowledge Graph is a more advanced form of Google’s rich snippet.

12 Compare with competitors

If you still feel like your web pages are underperforming in terms of CTR and traffic compared to your competitors, it’s time to look at what is causing this in the first place. Most of the content that gets a high CTR for a given search term has meta tags, titles, and content in sync with each other and trying to reach the goal (informational/advertising) depending on the nature of the search. Make sure your content is also in sync with each other and keywords are used correctly.

Organic CTR is the natural traffic coming to your site to view a web page. You need to experiment with your SEO strategies from time to time to see changes in CTR. If you are not very savvy about SEO and content tactics, you can seek help from blog writing services and SEO experts to get the job done professionally.

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